Why tampon ads are so ridiculous




















Your email address will not be published. Leave a Reply Cancel reply Your email address will not be published. You could very well get away with thinking that her problem was repressed lesbianism — until a helpful voiceover reassures us that tampons are useful for "special days.

Surprise: This one's from the '60s. And there's nothing really wrong with it — well, aside from the idea that women are still wandering through fields with white parasols, looking like extras in A Room With A View.

No, the terror here is the bouffant. It's there, staring at you, looking deep into your heart. It knows all your secrets, particularly the menstruating ones. It can hear your dreams. This one has particular merit for being, well, basically unreadable as well as being sexist.

Girls are meant to be "gay and gurgly" which is NOT a word , rather than letting "some pretty prowler blitzkrieg their man. But with all that repression of their own emotional needs, I am also guessing Valium. Haven't we all changed a tampon or a pad, felt the first horrible cramp in our abdomen, or got a splitting hormonal headache, and thought "This is the equivalent of handling a gentle, very clean bird"? In this '80s gem, we see the usual white-clad dancing woman surrounded by white flowers.

But the dove who flaps the second anybody might start mentioning menstruation or the female body? In some parts of the organisation, it seems to have evolved into a kind of defensive self-censorship, shutting down all discussion on decisions, and leaving dissenting voices with nowhere to go. The BBC has a distance to go before it can fully account for the culture that allowed Savile access to children — and it was reluctant to challenge him, even in death.

Rooting out the groupthink may be even more difficult. HPV vaccine is a win-win situation for young girls. The question is, — did anyone seriously think getting a vaccine would make girls promiscuous? What the vaccine does mean is that parents have to have a conversation with their or year-old about sex.

Understandably, many would rather put that off as long as possible. Rose worked at British codebreaking centre 60 years before making her West End debut. See a sample. Sign up to be the first getting the offers, competitions, and a sneak preview of what's coming up over the weekend. Sign up. Please update your payment details to keep enjoying your Irish Times subscription.

Stop sanitising tampon ads. There's no such thing as a happy period Wed, Oct 24, , More from The Irish Times Fashion. Home energy upgrades are now more important than ever. The Dublin start-up making the future better with an appreciation for innovation.

Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber. WMC Fbomb is an intersectional teen feminist media platform created by and for socially conscious youth. WMC Climate positions the people climate change affects the most — women and people of color — front and center.

WMC SheSource is an online database of media-experienced women experts who we connect to journalists, bookers and producers. Why are tampon ads constantly stupid? It's embarrassing how advertisers think that because periods are a "girl" problem that we must want to see "girly" ads. So what does this translate to? Girls behaving stupidly and in a way that has nothing to do with their periods. Now, I understand loving being a woman and all that - I'm not ashamed of my period - but to be perfectly honest it does not make me want to dance and sing.

But, gee, isn't this what girls do when they're happy? They jump around in flippy dresses with big goofy smiles on their faces!



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